“The DJ, with his pair of Technics and box of records can make it to the top with a little help from a sample machine, squiggly bass line and beat box. Yet again this was interpreted as the masses finally liberating the means of making music from all the undesirables and now terminally unhip. These records were reportedly made for very little money.
The common ingredient these records had that was far more important than the icing of “Now” style that covers the age old Golden Rules of Pop, is that they are being made by complete unknowns. No hype. No massive record company advances. No front covers in the rock papers. No loyal following built up over months of solid touring. They have all been released by what is commonly known as Indie record labels (however, this is not the place to define indie).
Since the rise of the indie label in the days of post-punk they have provided a healthy means for no hopers, outsiders and terminally angry types to unload their angst. They have also proved rich hunting grounds for the major record companies looking for fresh meat.” – The Manual, 1988
The Manual is still vital reading. Read The Manual.