(Copied in part from a comment I made on Gamasutra, reproduced in kind here because it’s a point that can’t be stressed enough)
There’s an oft heard misconception that press gets you money and sales. That’s not really how it works (although it can but that’s often a very specific kind of press).
What press achieves for the most part is people hearing about your work, hearing about your opinions and it’s a cumulative thing. It’s sorta part the reason for Chris Hecker’s “get out there and start pushing as soon as you can” stance. It helps build up, for want of a better term (and I do so hate this term), a fanbase. Bursting in out the blue and making it takes a rare and special series of events or a rare and special kind of game. Most people will not have this privilege no matter how good their work is. Even Minecraft, as word-of-mouthy as that was had a massive, massive amount of press support from PC Gamer and a few other members of the press at an early stage. PC Gamer pushed it *really* hard though, *really* hard.
It’s the difference between obscurity and being known and being known (unless you’re known for being a tool) is having your work played. Press is still very very much an integral part of getting known and to a large degree, getting paid. It is the difference between you releasing a game and someone saying “oh, that new game by Rob is out? Awesome! Downloading!” and someone skipping a game entirely because who knows what it is, right?. Coverage can come from print, it can come from your run of the mill websites, it can come from YouTube coverage, things are evolving but it’s not any less important to getting the word out. Press has not become any less vital.
Press is not a guarantee. Getting press doesn’t necessarily translate into a substantial amount of sales, it doesn’t necessarily translate into flying over the goal with a Kickstarter, it doesn’t necessarily translate into anything in the cold hard cash department. And when it doesn’t, that doesn’t mean it’s no longer important, it doesn’t mean the press isn’t working or that you don’t need to have press.
The too many games thing? Well, there’s *always* been too many games to be covered but outlets evolve, more outlets open up. Change in that regard doesn’t come fast. I heard the same complaints when people were making games for the Speccy in the eighties, I heard them during the first wave of indie at the start of the last decade, I heard them during the second wave around 06/07 and I still hear them now. I heard it from press when they were relegating indie to the back pages. It’s always thus.
We all just have to work out what’s needed and sometimes it’s making enough noise that press and how they deal with their lot evolve or sometimes it’s building more niche outlets and spreading the word about those or it’s changing how we approach the press. If sites can’t find the time to cover all the DLC things, then there’s space for an outlet about DLC. And lo, it will eventually come to be.
There will always be more games than people have time to check out and as Alec of RPS astutely pointed out to me, it’s generally a manpower problem and whilst that might not get fixed in the immediate term, it can and will be fixed in time.